The Google + Pinterest Blogging trick no one has shown you…

ByLaura Peters Posted on Updated on

• Originally broadcast December 23, 2024 via email •

Most bloggers treat Google and Pinterest as separate strategies, but combining them can double or even triple your blog traffic.

This strategy is a twist on the hidden keyword method I developed a few years ago, but this time, we’re using Pinterest’s rankings on Google to your advantage.

Here’s why this strategy works:

Pinterest often ranks on the first page of Google for specific keywords. By identifying those keywords and creating blog posts that target them, you can leverage both Pinterest’s authority and Google’s reach to dramatically increase your blog traffic.

Here’s how to do it step by step:

STEP #1: Use a Keyword Research Tool

For this strategy, you’ll need a tool that shows keyword rankings and has advanced filtering options:

  • My go-to tool: Ahrefs. It’s robust and offers everything you need for this strategy.
  • Budget-friendly alternative: Keysearch. It’s less expensive and still has the filtering capabilities you need.

Both tools will help you find keywords where Pinterest is already ranking on Google’s first page.

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    STEP #2: Find Pinterest’s Google Rankings

    Use your keyword tool to filter for keywords where Pinterest ranks on the first page of Google.

    For example, in the screenshot above, I’ve filtered by the “Position” column to only show keywords ranking in the top 10, which typically corresponds to the first page of Google search results.

    STEP #3: Narrow It Down to Your Niche

    Next, use the keyword tool’s filtering feature to enter topics related to your niche.

    Example:

    If your blog is about California travel, you’d enter “California” to find keywords that fit your niche.

    STEP #4: Create Blog Content Around Those Keywords

    The final step is to create blog posts around the keywords you’ve found.

    So basically:

    1. Your blog post ranks on Pinterest.
      ​
    2. Pinterest ranks on Google.
      ​
    3. You benefit from (a lot of) indirect Google traffic thanks to Pinterest’s high authority.

    Here’s how to make it work:

    👉 Focus on Pinterest SEO

    Your goal is to ensure your pins gain traction on Pinterest. Here’s how:

    • Create eye-catching pins: Use bold, attractive designs that grab attention in a crowded feed.
    • Optimize for keywords: Add your target keyword to the pin’s title, description, and board.
    • Pin consistently for maximum visibility

    👉 Make Your Blog Content Clickworthy

    Once someone clicks through to your blog, your content needs to deliver value and keep readers engaged.

    • Provide valuable, actionable information: Make sure your post addresses the search intent behind the keyword.
      ​
    • Use Pinterest-friendly formatting: Break up text with headings, bullet points, and images.
      ​
    • Include high-quality visuals: Pinterest is a visual platform, so using appealing images in your blog post increases its shareability.

    REAL LIFE EXAMPLE

    Let’s say your niche is California travel.

    You’d filter for Pinterest keywords ranking on Google’s first page and find a phrase like “day trips in Southern California.”

    Pinterest ranks on Google’s first page of results for this keyword (see screenshot below).

    Next, create a blog post targeting that phrase and optimizing it for Pinterest SEO, so that when someone clicks on the Pinterest result on Google, YOUR content will show up first.

    This strategy is a simple yet powerful way to combine the strengths of both platforms to drive more traffic to your blog.

    This is something I don’t see anyone talking about, so give it a try and let me know how it goes!

    My Favorite Content This Week

    ​PinTalk Podcast – Carly Campbell & Tony Hill (speakers at our 2025 summit!)

    ​Breaking The Habit of Being Yourself: How to Lose Your Mind and Create a New One – Dr. Joe Dispenza

    ​Facebook For Niche Sites (Free Mini Course) – Daniel Berry

    Coming Up Next…

    🚨 How To Grow Your Blog with Facebook

    🚨 Pinterest, Pinterest, Pinterest

    Happy holidays, my friend! 🎄🕎
    Laura

    P.S. Here are my top recommended blogging resources.

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    Laura Peters

    Laura Peters is the owner and author of Mike & Laura Travel, a blog that helps travelers find unique destinations and travel experiences on a budget. She is also the CEO of Scale Your Travel Blog, a coaching program that helps travel bloggers start, grow, and scale their travel blog income. When she isn't writing blog posts about her favorite travel destinations, she is serving her audience through Scale Your Travel Blog and her live/virtual events, Travel Blogging Summit.