The Blogger Who Writes Every Post Twice (& Why It’s Worth It)
• Originally broadcast March 3rd, 2026 via email •
| 🎉 Travel Blogging Success Story 🎉 How This Blogger Built Her Blog in Two Languages, And Why It’s Simpler Than You’d Think |
One question I get asked a lot is, “can I run my blog in two languages, and is it worth it?'”
Today’s story is all about a blogger who decided to give it a try, and what she’s learned along the way.
Meet Ana Terra. She grew up on the outskirts of São Paulo, Brazil, speaks three languages fluently, and decided to build her blog for two audiences at once: English and Portuguese.
Her blog focuses on spirituality and Indigenous community tourism with a genuine mission to help promote these communities in a way that represents them.
And that mission is deeply personal. Ana grew up in a neighborhood where people like her aren’t expected to end up doing what she’s doing, and her blog exists to show others that anything is possible.
Her Results So Far
Ana only started posting content about three and a half months ago, but even as a new blogger, she’s crushing her goals:
- 5,200 blog visits in the last three months
- Applied SYTB strategies to her YouTube descriptions, and with just four videos, she was invited to apply for monetization. Her most popular video has over 500,000 views.
- Made unexpected connections with presidential advisors, ambassadors, and Indigenous leaders through her authentic content
Not bad for someone who’s only published six articles total.
NOTE: You don’t need to be on YouTube in order to succeed with blogging, but if you love video content, it’s an excellent way to diversify your growth channels.
Why She Decided to Go Bilingual
For Ana, deciding to go bilingual with her blog was about her values.
She wanted her content to be just as accessible to her Brazilian audience as to her English-speaking readers. And since she was fluent in both languages, she decided to build for both.
“It wouldn’t be fair to produce something that my own people cannot access. Knowledge is power, and it reaches even further when it’s shared.”
How To Run A Bilingual Blog
There are two main approaches to running a bilingual blog, and Ana tried to understand both before choosing.
Option 1: Translation
Basically, you write one article and translate it directly into the second language.
Some website plugins can do this automatically, and some even offer human proofreading. It’s the simpler route, but it means the same content goes out to both audiences every time.
Option 2: Mirroring (this is what Ana does)
You can think of this like having two blogs that share the same roof. The layout and structure stay the same, but Ana is free to write completely different content for each audience if she wants to.
This way, she can tailor the tone, the examples, the cultural references, etc.
It takes a bit more effort, but it gives her the ability to actually speak to each audience, not just translate at them.
💡 Laura’s Tip: Even if you only blog in one language, Ana’s point about knowing your audience’s specific concerns is so important.
Readers in different countries, cultures, or backgrounds can have completely different questions about the same destination. If you’re not thinking about who specifically is reading your posts, you might be writing for the wrong person.
Ana’s Step-By-Step Process
If you’re considering a bilingual blog, here’s Ana’s process:
- She writes articles in English first, then adapts them for her Portuguese audience. She does this by rethinking the cultural context, local references, and even the sources she links to
- Then, she uses Google Translate as a starting point, then proofreads carefully
- From there, she uses Grammarly to catch anything she misses
“I spent so much time making my project a reality that I had no option but to learn and do everything myself. That’s how I learned hacks to make it easier. Although it took me more time, I’ve acquired some great new skills.”
An Important Tip From Ana
Before you dive into running a bilingual blog, Ana has one very practical heads-up for you:
Think about your social media before you commit.
Some platforms can get complicated if you’re trying to maintain two languages on one account. You may end up needing to run separate profiles for each language, which feels like you’re doubling the workload outside of your blog.
She also recommends researching which platforms are actually popular in the countries you’re targeting. What works in the US or UK doesn’t always translate (pun intended 😉) to other markets.
It’s not a reason to avoid going bilingual. It’s just something worth thinking through before you start, rather than figuring it out after the fact.
The Pros and Cons of Running a Bilingual Blog
And a few more important things to consider about running a bilingual blog:
✅ The Pros
- Less competition. When you write in English, you’re competing with a lot more travel bloggers targeting the same keywords and the same readers.
Write in another language, and that playing field gets a whole lot smaller with fewer creators and fewer competing posts.
- Faster growth across the board.
Less competition means you can build an audience more quickly, and that means a bigger email list sooner and affiliate income coming in sooner.
💡 Laura’s Tip: Your email list is something no one can take away from you (unlike Google, Pinterest, Instagram, Facebook, etc. etc.). If writing in a second language helps you build that list faster, that’s something worth taking seriously.
❌ The Cons
- Display ads are harder.
Ad networks like Mediavine and Raptive primarily look for English-speaking audiences.
It’s not impossible to get accepted with a non-English blog, but it is significantly harder. That said, display ads are far from the only way to monetize: affiliate marketing, digital products, sponsorships, and services are all very much on the table.
- It takes more work.
Ana does almost all of it herself, and she’ll be the first to tell you it takes real effort. But she’ll also tell you it’s worth it.
Whether going bilingual is on your radar or not, the takeaway is that the best blogging opportunities often come from thinking just a little differently than everyone else.
Have a great week,
Laura
